Budget: Set clear expectations for what you can spend on marketing initiatives, and use it as a guide to inform your decisions.Audience: Buyer personas are a great tool for understanding your target audience and can help ensure every piece of your marketing plan delivers optimal results.
Business goals or objectives: Every digital marketing plan should tie into overarching business goals, so be sure your digital marketing strategy contributes to your organization’s big-picture objectives.What should your digital marketing plan include? Let’s take a look at the details that go into a digital marketing strategy and how to put a solid plan together. Re-engage or delight existing customersīefore you sit down to build out your plan, you’ll need to do a little legwork.Lead prospects to make a purchase decision.Convince your audience to evaluate your product or service.Your digital marketing plan should include activities that: Consider it a roadmap for how you’ll guide potential customers through your marketing funnel. It’s where all the details live and breathe-from business goals and objectives to campaign timelines, budgets, and marketing channels.Ī digital marketing strategy helps you deliver the right message to specific segments within your target audience. You might have high-level plans for website optimization, content marketing, SEM, and social media initiatives in your digital marketing strategy. A digital marketing plan is the core document you’ll use to map out how you market your brand or product in digital spaces.